In 2016, everybody was convinced that Hillary Clinton was going to be the next and the first female president of the USA. Trump thought so too, and he looked very surprised when he won. After all, every poll and survey (with some small exceptions) had shown Clinton winning. It was a major screwup in quantitative […]
MoreA UX researcher is not a UX designer, and her/his job is not to build, it is to Inspect, Investigate, and Inspire. Separating those roles is critical; the clearer the separation, the better the end result.
MoreA good researcher has only one indispensable tool, which is the notebook, and psychological and analytical capabilities on the range of a good investigator. While the designer is constrained by hard math, a researcher is constrained only by Common Sense.
MoreA happy user has no questions. And that is the nirvana of an application. The end cycle of its rebirth through versions and releases.
MoreA short presentation of a hostile usability research on the Albanian localization of Windows 7 and 8.1.
MoreYou have to dig deep into your soul and search for any preconception that could influence your research.
MoreShort presentation of a project on virtualization of the publication process of an government organisation.
MoreHumans are opinionated, full of bad habits, rarely sincere, and most of the time, they see the inquirer as a hostile entity.
MoreUsability Research and the Personas in it have a single mission: to bring change for the better and to consolidate and spread the user base.
More