UX Research
My Usability research method
Even though every project has its own life and particular needs, the following is a roadmap has always come through for me, in every project, on IT or any other…
The quantitative research traps
In 2016, everybody was convinced that Hillary Clinton was going to be the next and the first female president of the USA. Trump thought so too, and he looked very…
A Journalistic Approach to the User Experience of Selling Beer
A UX researcher is not a UX designer, and her/his job is not to build, it is to Inspect, Investigate, and Inspire. Separating those roles is critical; the clearer the…
The difference between UX Designers and Researchers
A good researcher has only one indispensable tool, which is the notebook, and psychological and analytical capabilities on the range of a good investigator. While the designer is constrained by…
The three most asked questions in User Experience
A happy user has no questions. And that is the nirvana of an application. The end cycle of its rebirth through versions and releases.
HOW TO Avoid Subjectivity In UX Research
You have to dig deep into your soul and search for any preconception that could influence your research.
Usability research User Interview Dos and Dont’s
Humans are opinionated, full of bad habits, rarely sincere, and most of the time, they see the inquirer as a hostile entity.
HOW TO: Better build, use and classify Personas
Usability Research and the Personas in it have a single mission: to bring change for the better and to consolidate and spread the user base.